Greg
Shaw

Product executive building content platforms, pipelines, and AI-powered automation. Twenty years in games and interactive entertainment, eleven years leading product, and still hands-on.

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Career, 1996 to today2026
Game audio
PlayStation titles
Microsoft and Xbox
Founder
DashBrew and KegMetrics
Product
8ninths
Starbucks
HTX Labs
AI builds
AI

Now: VP of Product at HTX Labs

I own strategy and the long-range roadmap for the EMPACT immersive training platform suite, reporting to the CTO and President, and lead the product, engineering, and content organization.

Experience

From sound design on PlayStation and Xbox titles to leading product for cloud, edge, and immersive platforms.

HTX LabsJan 2024 to present

VP of Product, Experiences and Platform

  • Led a company-wide AI transition, redesigning product and operational workflows around AI tooling and building real enthusiasm for AI-enabled ways of working.
  • Drove adoption of agentic AI engineering workflows, introducing DORA metrics and Product Kata and Living Roadmap practices around the thesis that shared context, not code, is the bottleneck. Focused the org on building the things that build the things.
  • Led a complete rebuild and relaunch of EMPACT 3, the company's flagship immersive training platform.
  • Incubated and launched EMPACT Edge, a cloud-readiness platform for disconnected and contested environments designed for IL5 CUI security requirements.
  • Designed and built the EMPACT Sync Box (Raspberry Pi, Python, ADB, nginx, Tailscale), a zero-touch headset update appliance operable by non-technical field staff.
More from HTX Labs
  • Owned the program for a confirmation demo to USAF leadership with gated phases, defined win states, and a full risk register; delivered disconnected Edge operation, third-party content in the EMPACT catalog, and VAULTIS-aligned analytics.
  • Merged Content Development and Platform Development into one department and redesigned the operating model around Flagship Product, Live Ops and Sustainment, and Legacy Delivery.
  • Delivered live product demonstrations at I/ITSEC and on-base at Sheppard AFB for government and industry stakeholders, enlisted personnel, and instructors.
  • Developed a Director into a VP of Innovation, building leadership bench strength across the organization.
Starbucks Coffee Company2021 to 2024

Senior Technical Product Manager, Immersive and Emerging Technology

  • Acting Lead of the Emerging Tech team, owning budget and strategic priorities, communicating with C-suite executives, and mentoring interns.
  • Led multiple immersive proofs of concept that addressed a $36M annual operating challenge through immersive and on-demand solutions.
  • Produced, designed, and deployed a 3D toolset that improved collaboration across multiple operating business groups.
  • Brought in outside research partners for a deep dive on the Metaverse and Web3.
8ninths and Valence Group2017 to 2021

Senior Product Manager, Emerging Technology and AR/VR

  • Senior Leadership Team member reporting to the COO, setting vision and direction for all TPMs, and owner of the Emerging Accounts profit center.
  • Built a mobile AR solution for United Launch Alliance with a cross-functional team, in direct contact with the CEO.
  • Launched a public web application on AWS GovCloud for a leading US rideshare satellite launch company.
  • Delivered holographic 3D financial visualization in AR and VR for a Fortune 500 company, and enterprise VR training for a Fortune 100 pet food company.
More from 8ninths and Valence
  • Delivered Azure software for a health services company serving disadvantaged communities seeking vaccine services.
  • Applied machine learning to drone imagery for smart agriculture.
  • Rolled out an IoT solution combining machine learning and cloud services to detect environmental conditions.
DashBrew LLC2015 to present, Bellevue, WA

Founder and Chief Product Strategist

  • Built KegMetrics, a QR-code inventory SaaS that reached paying customers and 40,000+ tracked assets in under 8 months.
  • Found the opportunity in the data: 46% of craft breweries reported keg management problems, in an industry growing 17% a year with keg losses around 4%. Curious what I didn't foresee? Let's talk.
  • Expanded into new verticals, landing our highest-volume customer, with customer reviews singling out the support and UX.
  • Now leading KegMetrics 2, a local-first, offline-capable rebuild (on-device SQLite, event-sourced asset lifecycle, zero-config LAN sync) with a hybrid license plus SaaS model, sized across 7 returnable-asset verticals and about 13,500 serviceable customers.
Microsoft2002 to 2016, Redmond, WA

Senior Audio Director and Project Manager

  • Led the product strike team behind patented Audio Calibration technology.
  • Directed, sound designed, mixed, and implemented audio across Xbox, Windows, and mobile, including Gears of War 3, Forza 1 to 3, Sunset Overdrive, and Microsoft Flight, plus E3 videos and marketing assets.
  • Worked directly with National Geographic documentary filmmakers on Kinect Nat Geo TV, Seasons 1 and 2.
  • Managed multi-million-dollar audio budgets and turned scrappy proofs of concept into shipped features.
More from Microsoft
  • Built partnerships with external studios and vendors alongside internal multidisciplinary teams.
  • Architected content production workflows and defined advanced audio feature sets.
  • Created audio tools that streamlined script implementation and production.
  • Integrated with FMOD, Wwise, Unity, and Unreal.
  • Ran content due diligence for the acquisition of an IP with $1B in lifetime revenue.
Game development1996 to 2002

Early career

  • Audio on PlayStation titles including Legacy of Kain: Soul Reaver and Gex 3: Deep Cover Gecko.

Independent builds

I build my own AI and hardware systems to pressure-test strategy before scaling it to teams.

Shaw AI

Self-hosted multi-agent platform, 2026 to present

  • A local-first agentic AI platform across 6+ nodes (Apple Silicon inference, Linux canary, Raspberry Pi edge) on a Tailscale mesh, running two isolated agents with least-privilege access to a shared Obsidian knowledge vault.
  • Moved the primary agent from a cloud LLM API to on-prem open-weight inference: idle API spend from about $5 a day to $0, 10+ models evaluated on tool-call reliability and latency, Ollama tuned to about 52 tokens per second, and per-turn context cut about 80% (67K to 14K tokens).
  • Run like production: canary-before-promote releases, version pinning, incident RCAs and runbooks, and a verbatim-output rule for agent reports after catching an agent fabricating a completed check.

GregOS

Python, YAML, local vision models

An ingestion pipeline with inbox, processing, completed, and failed states that turns PDFs, images, handwritten notes, and phone uploads into structured Markdown and auto-generated slide decks. Covered by unit, integration, and smoke tests.

Meeting intelligence and morning brief

iOS Shortcuts, Python, TypeScript, local LLM

A privacy-first service that summarizes long transcripts with map-reduce on a local model, and an agent that compiles email, calendars, and notes into a daily executive brief. Both run unattended.

StanleyFace

ESP32-S3, C++, Flask, Whisper, streaming TTS

A multi-persona voice AI robot where adding a character is a config change. Streaming speech reaches the first spoken word in about one second.

40 Hz sync device

ATmega328P firmware, custom 2-layer PCB

Designed, fabricated, and validated a device that optically locks to a 40 Hz light panel and plays a phase-synced tone: about 41.6 Hz lock, 1 ms jitter, zero dropouts over 15 minutes.

Credits

Shipped titles and products.

Games and entertainment

  1. Sunset OverdriveXbox One
  2. Xbox FitnessXbox One launch title
  3. Powerstar GolfXbox One launch title
  4. Gears of War: JudgmentXbox 360
  5. Gears of War 3Xbox 360
  6. Kinect Nat Geo TVSeasons 1 and 2, Xbox 360
  7. Microsoft FlightWindows, 2012
  8. Forza 1, 2 and 3Xbox, Xbox 360
  9. Rallisport Challenge 2Xbox
  10. Legacy of Kain: Soul ReaverPlayStation
  11. Gex 3: Deep Cover GeckoPlayStation

Products and platforms

  1. EMPACT 3HTX Labs
  2. EMPACT EdgeHTX Labs
  3. EMPACT Sync BoxHTX Labs
  4. KegMetricsDashBrew
  5. Kindness AR
  6. Book My Launch and Mission Control
  7. ULA Anywhere
  8. Audio CalibrationPatented, Microsoft

Toolkit

AI and machine learning
AI product strategy and org-wide adoption, agentic workflows, local LLM inference with Ollama, multi-agent systems, RAG and context engineering, model evaluation, AI cost optimization
Content and data pipelines
Ingestion pipelines, manifest-driven software delivery, procedure-as-data, event-sourced data models, CAD-to-real-time asset pipelines
Platforms and cloud
Azure, AWS GovCloud, edge and disconnected deployment, Docker, Linux and systemd, nginx, Tailscale
Languages and tools
Python, TypeScript and Node.js, Bash, embedded C++, Git, Unity, Unreal Engine, FMOD, Wwise
Defense security and compliance
ATO, IATT, RMF, IL4 and IL5, DISA STIG hardening
Leadership
Cross-functional product orgs, C-suite and board work, partner and vendor negotiation, market and business analysis

Education

MBA, EntrepreneurshipBabson College, F.W. Olin Graduate School of Business, Wellesley, MA

BS, Software Development and Music Engineering TechnologyCogswell Polytechnical College, San Jose, CA

Community

Board of DirectorsSomerset Recreation Club, 5 years

Let's talk.

shawdio@gmail.com
LinkedIn Bellevue, WA